As our most established markets, the UK and Ireland have widespread coverage of our comprehensive dairy based product portfolio, through wholesalers and distributors in the UK and an extensive network of agents in Ireland.
With particular focus on the foodservice sector, we are market leaders in the UK in many of the categories we operate in. As the foodservice arm of Lakeland Dairies, Pritchitts has built a strong reputation as suppliers of high quality products that have been developed particularly with the chef or catering operator in mind. Our key brands include Millac, Roselle and Comelle which cover products that are essentially dairy-based but have been enhanced to make them more user-friendly and cost effective for the busy caterer.
In Ireland, the home of Lakeland Dairies and a country well known for its dairy heritage, the products are more dairy focused and can be seen on supermarket shelves as well as within foodservice outlets. In particular, the Lakeland branded mini pots and butter portions are extensively available throughout Ireland.
Our sales team is structured in a way that we provide excellent service to wholesalers and end users on a national and regional level. Our extensive brand support programmes including advertising, PR and trade exhibitions help to pull the products through the supply chain. Many of our account managers have culinary experience and this helps them to offer insights and solutions into changing market needs. However, the key to our success is the great importance we place on building mutually successful and long lasting relationships with our customers.
