East London School Takes a Bow and Become First Big Winner in Pritchitts Promotion

A School in East London is the first to benefit from the brand New Viva Daily Win monthly bonus. Bow School has scooped £200 worth of equipment vouchers by registering the most entries for May in Pritchitts nationwide promotion, the biggest in the education sector. 

Now in its fourth year Viva Daily Win offers pupils aged 12-18 the chance to win an iPod shuffle every school day until December 20th 2013, simply by going to www.vivamilk.co.uk and entering the code found on their carton of Pritchitts Viva Flavoured Milk. New for 2013, the monthly £200 bonus has been introduced to reward schools with the most entries and is up for grabs every month throughout term time. 

“Being the first to recieve the new monthly bonus is fantastic,” said Jim Morris, Assistant Head Teacher at the Tower Hamlets school. “It’s great to see the boys’ hard work rewarded with a prize and just shows the popularity that viva milk has in the school. The fact that it is milk-based is also in-keeping with the healthy schools agenda, so for me, it’s a win-win.”

Simon Muschamp, Head of Marketing at Pritchitts, said: “Congratulations to Bow School. The new monthly bonus has been established to reward the loyalty of sites such as theirs that go the extra mile. Viva Daily Win is a fantastic way of encouraging secondary school children to get more calcium and Vitamin D* in their diets and feel the benefits both physically and mentally. We urge schools to take full advantage of our promotional material to help drive uptake and in the coming months, it could be your school that recieves an unexpected bonus.”

Schools can boost their chances of scooping the monthly bonus by stocking up on Viva Flavoured Milk and requesting their high impact FREE point-of-sale kits, including eye-catching posters and fridge wobblers. Schools can download A3 posters at www.vivamilk.co.uk and request A2 posters and the wobblers for their cafeteria to promote the draw and encourage a high level of participation among pupils.

Viva Milk – the leading flavoured milk brand in the education sector – is the easy way to get secondary school students to drink more milk; it complies with school guidelines, contains no artificial colours, sweeteners or preservatives and comes in three flavours, strawberry, banana and chocolate.

For more information or to request your free poster, please call 0208 290 7020 or email vivadailywin@pritchitts.com