From January the fresh new look will be rolled out across the four strong range – which includes Millac Gold Double, Millac Roselle Supreme, Millac Dairy Single Cream and Millac Dairy Whipping Cream – to reflect the products’ versatility and Millac’s Farming heritage.
Simon Muschamp, Head of Marketing at Pritchitts, explains:
“Our Millac brand is more than just cream and has been the professional’s choice for four decades and we wanted our trusted range to reflect this. As well as a bold new look for 2015, we’ve made it easier for caterers to choose the right Millac for their needs with handy usage symbols.”
Additional updates to the range include Roselle Supreme – a slightly sweetened cream alternative ideal for desserts – will move under the Millac brand; Millac Dairy Whipping Cream and Millac Dairy Single Cream will promote their real dairy credentials on-pack and Millac Gold will now be called Millac Gold Double.
The Millac Cream Family offers an ideal solution for professionals who demand value for money, as well as a cream product that’s easy to work with and stays stable when the pressure is on. The range also has a long ambient shelf life, helping to save valuable refrigeration space and reduce waste – key challenges faced by commercial kitchens.
Pritchitts is the foodservice division of Lakeland Dairies, one of the largest farmer-owned dairy co-operatives in Ireland. On a daily basis quality milk is collected from over 2100 farms, where cows graze on lush green pastures in a fifteen county catchment area within the island of Ireland.