Pritchitts Brings Viva Fever to Schools

School pupils are set to get the fever for Viva Flavoured Milk all thanks to Pritchitts new promotion, Viva Fever Weekly Win.

The campaign will reward pupils who drink any Viva Flavoured Milk with the chance of winning a Beats by Dr. Dre Pill 2.0 Speaker worth £100!

Launching 3rd May 2016, with a winner chosen every school week until 16th December 2016, the giveaway is set to be Pritchitts’ loudest promotion yet. Caterers are being encouraged to stock up on Viva Flavoured Milk and request their POS kit – containing A2 posters and wobblers – from now, where downloadable colourful A3 and A4 posters are also available.

Simon Muschamp, Head of Marketing at Pritchitts, comments: “Our Viva Flavoured Milk promotion has proved highly effective at supporting schools in ensuring pupils get the nutrients they need. We’re excited to be bringing ‘Viva Fever’ to the education sector this May – last year over 200 schools joined us in our mission to get children to drink more milk and we’re anticipating an even greater uptake for 2016 with these high value prizes.”

Entering the competition is quick and easy for pupils keen to win the must have speakers. Pupils aged 12-18 years simply need to purchase any of Viva’s three flavoured milks – Strawberry, Banana and Chocolate – and enter the code found on their carton at  The more cartons of Viva Flavoured Milk they buy, the more entries can be made and the more chances they have of winning.

Viva Flavoured Milk is the easy way to get secondary school students to drink more milk; it complies with school guidelines and contains no artificial colours, sweeteners or preservatives. Viva Flavoured Milk also contains added vitamin D which is great for bones and teeth as it helps with the absorption of calcium.

Simon adds: “The promotion is a win-win for both schools and pupils. Milk is a great source of protein and calcium, and offering more nutrients than other soft drinks – especially fizzy ones.  By getting involved in Viva Fever Weekly Win, pupils can benefit from the goodness of milk as well as the chance of winning a must have gadget. This year there’s also a high value school-boosting prize planned for November’s National School Meals Week, so don’t delay, join our mission now.”

Viva Fever Weekly Win launches on the 3rd May 2016 and schools are encouraged to visit or email to request their kits.